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This guide shows you how to configure the Semrush connector for WRITER Agent. After setting up this connector, WRITER Agent can access Semrush data through the Semrush MCP server, including keyword research, domain analytics, backlink data, traffic analytics, and competitive insights.

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Set up the Semrush connector

Configure the Semrush connector in Control Center under Integrations > Connectors.
Dynamic client registration means Semrush dynamically creates and manages OAuth credentials during the setup process. You don’t need to create your own OAuth application or provide a client ID and client secret.

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Configure the connector in Control Center

Complete the following steps in Control Center:
  1. Navigate to Integrations > Connectors in Control Center
  2. Select the Semrush connector
  3. Enter a profile name and description for the connector
  4. Select who has access by default (all users or specific teams)
  5. Select Next to proceed to connection configuration
  6. Select Dynamic client registration as the connection type
  7. Select which tools to enable for your agents
  8. Complete the OAuth authorization flow
After configuration, end users authenticate with their own Semrush account through WRITER Agent the first time they use the connector.

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Next steps